Management team
management
Joseph Ben Tsur
CEO and Director
A serial entrepreneur, Joseph Ben Tsur has vast experience establishing successful companies and expanding them into new markets and industries. Among other roles, he has served as Chairman of the international Elad Hotels chain, Director of MARLAZ Holdings, with a portfolio of publicly traded industrial, real estate, communications, and hi-tech companies, and as CEO of DIG Ltd., which produces and markets electronic components sold throughout Israel. With several patents to his name and a proven track-record, Mr. Ben Tsur is the driving force leading A2Z into the future.
Gadi Graus
President and Director
After 30 years as an active commercial, corporate and M&A attorney, Gadi joined A2Z as President, with a mission to develop the corporate strategy of A2Z and its subsidiaries, identify potential joint venture partners and targets for acquisition and assist in their integration and support the commercial development of the technologies of A2Z
Rafael Yam
CEO Cust2Mate Ltd.
With a rich background in identifying growth opportunities and introducing new products to satisfy ever-changing customer trends and demands, Rafael (Rafi) Yam is transforming Cust2Mate from a technology orientated company to a world leading solutions provider for the retail grocery space. He previously served as head of NCR Israel BU for 6 years. He also held senior sales and marketing positions with Retalix Ltd as well as companies in the security sector.
Mr. Yam is focusing on continued Cust2Mate product development and adaptation to new markets, introducing the system to leading retailers worldwide.
Amnon Peleg
CTO
A recognized specialist in telecommunications, energy, and systems operations, Amnon Peleg has vast experience in overseeing the development, introduction and implementation of new technological processes and the execution of complex projects. His background includes more than two decades of service as Technological Project Manager for Israel’s Prime Minister’s Office.
Gadi Levin
CFO
With extensive experience in capital markets, Gadi Levin has filled executive positions and directorships in companies listed on Canadian, USA, and London stock exchanges. His wide-ranging expertise ranges from finance, treasury, accounting and investor relations to human resources and information technology.
Mr. Levin plays a key role in maintaining A2Z’s firm financial footing.
Hila Kraus
Director of Sales Cust2Mate Ltd.
An experienced and target-oriented technology sales manager, Hila Kraus has a strong background in devising sales and marketing strategies and building a loyal client base. Ms. Kraus has extensive experience in marketing in the retail sector. Ms. Kraus holds a B.A in Business and Marketing from University of Derby, certification from Northwestern University.
Director of Customer Success
VP Operations Cust2Mate Ltd.
25 years of experience as Operational manager, Product manager and R&D manager at NCR. Mr. Linik brings to the company vast knowledge, business orientation, leadership, initiative and vision, Retail expertise, technical background, innovative thinking & excellent interpersonal skills. MBA from the Israeli Technion.
Head of R&D Cust2Mate Ltd.
Considered a renowned world leader in retail technologies. As a development manager at NCR Mr. Rabinovitz led NCR’s retail solution to their largest clients worldwide (i.e. Ikea, British Petroleum, Seven Eleven among others). Mr. Rabinovitz is also the founder of stor.ai, the largest e-grocery platform in North East US and Israel.
Barak Meri
VP R&D Cust2Mate Ltd.
VP Product Cust2Mate Ltd.
Gal is a product management leader with proven results working with SMBs and Enterprises around the world, amongst them are Wholefoods, Sainsburys, Pilot Flying J, BP and many more.
More recently, Gal has managed at NCR one of the most widely spread Convenience-Store POS product in the world, with over 36,000 sites worldwide.
This provided her with a rich experience in a fast moving consumer retail industry in EMEA and APAC regions.
Delivering short and long term business strategies and providing customers with the most delightful experience when using a product has been her mission and motivation over the years,
and she has brought this enthusiasm to A2Z.
Technical Customer Success manager Cust2Mate Ltd.
