Saving time. Saving money.
Creating innovative solutions for complex challenges. That’s what made A2Z Smart Technologies a leader. Now, we’re leveraging the know-how from more than 3 decades of designing sophisticated systems for Israel’s security and law-enforcement forces, to power our way into the civilian market. A2Z’s flagship products range from advanced automotive fire-prevention systems to the world’s first proven-in-use mobile self-checkout shopping carts, remote-controlled bomb-disposal and fire-fighting robots and unique portable energy smart-packs.
Whether revolutionizing retail sales or protecting people, we focus on saving time, saving money and saving lives.
Joseph Ben Tsur
CEO and Director
A serial entrepreneur, Joseph Ben Tsur has vast experience establishing successful companies and expanding them into new markets and industries. Among other roles, he has served as Chairman of the international Elad Hotels chain, Director of MARLAZ Holdings, with a portfolio of publicly traded industrial, real estate, communications, and hi-tech companies, and as CEO of DIG Ltd., which produces and markets electronic components sold throughout Israel. With several patents to his name and a proven track-record, Mr. Ben Tsur is the driving force leading A2Z into the future.
Chief Technology Officer
A recognized specialist in telecommunications, energy, and systems operations, Amnon Peleg has vast experience in overseeing the development, introduction and implementation of new technological processes and the execution of complex projects. His background includes more than two decades of service as Technological Project Manager for Israel’s Prime Minister’s Office.
CEO Cust2Mate Ltd.
With a rich background in identifying growth opportunities and introducing new products to satisfy ever-changing customer trends and demands, Rafael (Rafi) Yam is transforming Cust2Mate from a technology orientated company to a world leading solutions provider for the retail grocery space. He previously served as head of NCR Israel BU for 6 years. He also held senior sales and marketing positions with Retalix Ltd as well as companies in the security sector.
Mr. Yam is focusing on continued Cust2Mate product development and adaptation to new markets, introducing the system to leading retailers worldwide.
A veteran of almost three decades of service in the Israel Defense Forces, Vered Lotan brings A2Z unique insights on advanced security-related technologies. As a senior IDF officer, she was responsible for data collection and analytics as well as manpower supervision for its medical corps. Ms. Lotan has also provided independent consultancy for various private firms involved in the field of security.
Ms. Lotan brings a wealth of knowledge and personal relationships from her time with the IDF.
With extensive experience in capital markets, Gadi Levin has filled executive positions and directorships in companies listed on Canadian, USA, and London stock exchanges. His wide-ranging expertise ranges from finance, treasury, accounting and investor relations to human resources and information technology.
Mr. Levin plays a key role in maintaining A2Z’s firm financial footing.
Yonatan De Jonge
Currently a senior manager for revenues and billing at the DraftKings sports betting and internet gaming platform, where he was responsible for billing cycle, revenue recognition,
revenue analysis and tax reporting, Yonatan De Jonge began his career at Ernst & Young Israel, gaining significant experience in auditing public and private industrial, retail and holding companies, real estate firms and non-profit organizations. He later served as senior billing operations and revenues analyst for Kenshoo, a global leader in agile marketing, where he was also responsible for regulatory compliance.