Saving time. Saving money.
Creating innovative solutions for complex challenges. That’s what made A2Z Smart Technologies a leader. Now, we’re leveraging the know-how from more than 3 decades of designing sophisticated systems for Israel’s security and law-enforcement forces, to power our way into the civilian market. A2Z’s flagship products range from advanced automotive fire-prevention systems to the world’s first proven-in-use mobile self-checkout shopping carts, remote-controlled bomb-disposal and fire-fighting robots and unique portable energy smart-packs.
Whether revolutionizing retail sales or protecting people, we focus on saving time, saving money and saving lives.
Joseph Ben Tsur
CEO and Director
A serial entrepreneur, Joseph Ben Tsur has vast experience establishing successful companies and expanding them into new markets and industries. Among other roles, he has served as Chairman of the international Elad Hotels chain, Director of MARLAZ Holdings, with a portfolio of publicly traded industrial, real estate, communications, and hi-tech companies, and as CEO of DIG Ltd., which produces and markets electronic components sold throughout Israel. With several patents to his name and a proven track-record, Mr. Ben Tsur is the driving force leading A2Z into the future.
Chief Technology Officer
A recognized specialist in telecommunications, energy, and systems operations, Amnon Peleg has vast experience in overseeing the development, introduction and implementation of new technological processes and the execution of complex projects. His background includes more than two decades of service as Technological Project Manager for Israel’s Prime Minister’s Office.
CEO Cust2Mate Ltd.
With a rich background in identifying growth opportunities and introducing new products to satisfy ever-changing customer trends and demands, Rafael (Rafi) Yam is transforming Cust2Mate from a technology orientated company to a world leading solutions provider for the retail grocery space. He previously served as head of NCR Israel BU for 6 years. He also held senior sales and marketing positions with Retalix Ltd as well as companies in the security sector.
Mr. Yam is focusing on continued Cust2Mate product development and adaptation to new markets, introducing the system to leading retailers worldwide.
A veteran of almost three decades of service in the Israel Defense Forces, Vered Lotan brings A2Z unique insights on advanced security-related technologies. As a senior IDF officer, she was responsible for data collection and analytics as well as manpower supervision for its medical corps. Ms. Lotan has also provided independent consultancy for various private firms involved in the field of security.
Ms. Lotan brings a wealth of knowledge and personal relationships from her time with the IDF.
Mr. Benkel has extensive experience in financial and operations management, business development and project management as CFO of companies and projects in Israel, the United States, the Far East, Europe and Africa.
Mr. Benkel’s international expertise will be especially valuable to A2Z’s fast-growing multi-jurisdictional operations.
Senior Financial Advisor
With extensive experience in capital markets, Gadi Levin has filled executive positions and directorships in companies listed on Canadian, USA, and London stock exchanges. His wide-ranging expertise ranges from finance, treasury, accounting and investor relations to human resources and information technology.
Mr. Levin plays a key role in maintaining A2Z’s firm financial footing.
Yonatan De Jonge
Currently a senior manager for revenues and billing at the DraftKings sports betting and internet gaming platform, where he was responsible for billing cycle, revenue recognition,
revenue analysis and tax reporting, Yonatan De Jonge began his career at Ernst & Young Israel, gaining significant experience in auditing public and private industrial, retail and holding companies, real estate firms and non-profit organizations. He later served as senior billing operations and revenues analyst for Kenshoo, a global leader in agile marketing, where he was also responsible for regulatory compliance.
Director of Sales Cust2Mate Ltd.
An experienced and target-oriented technology sales manager, Hila Kraus has a strong background in devising sales and marketing strategies and building a loyal client base. Ms. Kraus has extensive experience in marketing in the retail sector. Ms. Kraus holds a B.A in Business and Marketing from University of Derby, certification from Northwestern University.
COO Cust2Mate Ltd.
With more than two decades of extensive management experience in information systems, software solutions and all aspects of project management, Igal Erlich brings vast knowledge, business orientation, leadership, initiative and vision to Cust2Mate. Mr. Erlich has wide-ranging expertise in project management including mobile, ERP, BI, eCommerce, clearing, CRM and contact center systems. He previously served as PS Partner at NCR Corporation, Director of POS Products at COMAX ERP, Director of Operations at stor.ai, as well as other management positions in the retail sector, from design and development to implementation and support
Head of R&D Cust2Mate Ltd.
Considered a renowned world leader in retail technologies. As a development manager at NCR Mr. Rabinovitz led NCR’s retail solution to their largest clients worldwide (i.e. Ikea, British Petroleum, Seven Eleven among others). Mr. Rabinovitz is also the founder of stor.ai, the largest e-grocery platform in North East US and Israel.
VP Operations Cust2Mate Ltd.
25 years of experience as Operational manager, Product manager and R&D manager at NCR. Mr. Linik brings to the company vast knowledge, business orientation, leadership, initiative and vision, Retail expertise, technical background, innovative thinking & excellent interpersonal skills. MBA from the Israeli Technion
VP Product Cust2Mate Ltd.
Gal is a product management leader with proven results working with SMBs and Enterprises around the world, amongst them are Wholefoods, Sainsburys, Pilot Flying J, BP and many more.
More recently, Gal has managed at NCR one of the most widely spread Convenience-Store POS product in the world, with over 36,000 sites worldwide.
This provided her with a rich experience in a fast moving consumer retail industry in EMEA and APAC regions.
Delivering short and long term business strategies and providing customers with the most delightful experience when using a product has been her mission and motivation over the years,
and she has brought this enthusiasm to A2Z.
VP R&D Cust2Mate Ltd.
Technical Customer Success manager Cust2Mate Ltd.