Our history in pictures
A2Z Advanced Solutions Ltd.

A2Z Advanced Solutions Ltd. is considered to be one of the top innovative technology companies in Israel— providing products to the Israeli Defense and Security Forces—specialising in military unmanned robotics and state-of-the-art automation and electronics technology.

For over 30 years A2Z has been working closely and collaborating with the Israeli government (e.g., Israel Defense Forces, Israel Police, Ministry of Defense, etc.) in order to engineer, produce and maintain complex electronic systems, and unmanned robotic platforms. A2Z is a financially sound company with stable cash flow, owed to its long term contracts with governmental agencies and various large corporations.

By employing our knowledge of technology innovation and business strategy we intend to expand our reach into civilian markets and to create durable, lifesaving everyday products with the highest military engineering grade.

A2Z is currently concentrating its business efforts on expanding our existing client base by adaptation of our technology and products to the civilian industries as well as developing new products that will revolutionize the automotive industry by creating durable, lifesaving everyday products with the highest military engineering grade.

A2Z Advanced Solutions Ltd.

A2Z Advanced Solutions Ltd. is considered to be one of the top innovative technology companies in Israel— providing products to the Israeli Defense and Security Forces—specialising in military unmanned robotics and state-of-the-art automation and electronics technology.

For over 30 years A2Z has been working closely and collaborating with the Israeli government (e.g., Israel Defense Forces, Israel Police, Ministry of Defense, etc.) in order to engineer, produce and maintain complex electronic systems, and unmanned robotic platforms. A2Z is a financially sound company with stable cash flow, owed to its long term contracts with governmental agencies and various large corporations.

By employing our knowledge of technology innovation and business strategy we intend to expand our reach into civilian markets and to create durable, lifesaving everyday products with the highest military engineering grade.
A2Z is currently concentrating its business efforts on expanding our existing client base by adaptation of our technology and products to the civilian industries as well as developing new products that will revolutionise the automotive industry by creating durable, lifesaving everyday products with the highest military engineering grade.

Our history in pictures

The Future

Utilising our extensive experience in creating cutting edge technologies, we are currently focused on developing various innovative products for the civilian automotive industry that will encompass our high standards and pioneering attitude. These products will catapult A2Z forward and revolutionise the automotive industry by saving lives on a daily basis.

We welcome you, to keep yourself informed with all the latest exciting technological updates by registering to our newsletter.

The Future

Utilising our extensive experience in creating cutting edge technologies, we are currently focused on developing various innovative products for the civilian automotive industry that will encompass our high standards and pioneering attitude. These products will catapult A2Z forward and revolutionise the automotive industry by saving lives on a daily basis.

We welcome you, to keep yourself informed with all the latest exciting technological updates by registering to our newsletter.

Our Team

Bentsur Joseph

CEO and Director

A2Z is led by its CEO and Founder Mr. Bentsur Joseph , who is a serial entrepreneur with a proven track record in establishing successful companies and expanding them into new markets and industries.

His experience has equipped him with the ability to identify and execute lucrative business opportunities. Prior to A2Z he held the following posts:

• Chairman, Elad Hotels – Part of the Isaac Tshuva group of companies, one of the largest groups in Israel. The company owns several billions of dollars in assets including the Plaza Hotel in New York City.

• Director, MARLAZ – A large, well-recognized public holding company which owns various public companies in the industrial, real estate, communication, and hi-tech industries.

• Operations Manager as well as R&D, Marketing & sales, production, Comfy Interactive Movies-A leading Edutainment (education + entertainment) public company, acquired by a Disney company. (Shamrock.)

• CEO, DIG Ltd- A public company which produces and sells electric components through the biggest shops and chain stores all over the country.

Mr. Joseph's extensive track record and corporate achievements give him a wealth of experience and knowledge, as well as an extensive Rolodex of connections and high-level relationships.

The holder of several patents and with a proven track record and a no-nonsense attitude that gets things done, Mr. Joseph's vision is the driving force that propels A2Z and leads it into the future.

Adam Weinbaum

Chief Financial Officer

Mr. Weinbaum holds a BA in business administration. He is a US licensed financial advisor who is extremely knowledgeable with security regulation, financing, the financial industry and the stock market. Prior to his post as CFO with the Company, Mr. Weinbaum served as an active registered representative and investment advisor for a large US-based brokerage dealer and investment bank. Mr. Weinbaum is licensed by FINRA and holds a series 7 and series 66 license.

Amnon Peleg

Chief Technology Officer

Mr. Peleg is a telecommunication, energy, and operations specialist, highly experienced in executing complex projects and negotiating procedures. He is a veteran project manager specializing in assimilating new technologies into organizations and products. Prior to joining A2Z, Mr. Peleg has served for over two decades as a Technological Project Manager for the Prime Minister's Office.

• Co-Founder & Project Manager, Cust2Mate Ltd.- The company creates business intelligence via smart carts.
• Owner & Director, Origin Group -The group specializes in renewable energy projects.
• Technological Project Manager, Prime Minister's Office.

Issamar Ginzberg

Chief Marketing Officer

Rabbi Issamar Ginzberg is a strategy and marketing expert. He has a proven track record in improving companies profile, positioning, and most importantly, their bottom line.

A lifelong entrepreneur, he thrives on pinpointing companies’ growth edges and catapulting their revenue. Issamar has lectured and/or consulted for companies and organizations such as Google, New York Life, and the Jewish National Fund. He has also been interviewed by, mentioned in, or written for dozens of prestigious publications, including Costco Connection, Prevention, Entrepreneur magazine, the Washington Post, CNBC, Fox Business, Hamodia, and Readers' Digest.

As a senior marketing consultant to both public and private companies, He is an expert on business strategy, marketing, and advertising. He has extensive expertise and experience in online and offline media, strategic business insight, and helping companies achieve their next level of success.

Nissim Lavi

Service & Maintenance Senior Consultant

Mr. Lavi has over 20 years of experience in running teams and managing clients. He molded and managed the service department of A2Z.

Bill Hayde

Chief Value Officer

Mr. Bill Hayde has been a Wall Street professional for over 25 years, in investment banking and the securities industry. He has successfully raised a significant amount of growth and acquisition capital for middle market companies and facilitated mergers, acquisitions, financial restructurings and divestitures. Mr. Hayde has great insight into privately-held businesses, has assisted with strategic options, access to capital markets, and maximized value for clients.

Mr. Hayde is in charge of A2Z's investment banking and investor engagement side, and currently holds the following securities licenses: 6, 7, 24, 63,and 79.

In Addition to his position at A2Z, Mr. Hayde maintains seats on the advisory boards of multiple public and private companies in the Consumer and Medical industries.

Bentsur Joseph

CEO and Director

A2Z is led by its CEO and Founder Mr. Bentsur Joseph , who is a serial entrepreneur with a proven track record in establishing successful companies and expanding them into new markets and industries.

His experience has equipped him with the ability to identify and execute lucrative business opportunities. Prior to A2Z he held the following posts:

• Chairman, Elad Hotels – Part of the Isaac Tshuva group of companies, one of the largest groups in Israel. The company owns several billions of dollars in assets including the Plaza Hotel in New York City.

• Director, MARLAZ – A large, well-recognized public holding company which owns various public companies in the industrial, real estate, communication, and hi-tech industries.

• Operations Manager as well as R&D, Marketing & sales, production, Comfy Interactive Movies-A leading Edutainment (education + entertainment) public company, acquired by a Disney company. (Shamrock.)

• CEO, DIG Ltd- A public company which produces and sells electric components through the biggest shops and chain stores all over the country.

Mr. Joseph's extensive track record and corporate achievements give him a wealth of experience and knowledge, as well as an extensive Rolodex of connections and high-level relationships.

The holder of several patents and with a proven track record and a no-nonsense attitude that gets things done, Mr. Joseph's vision is the driving force that propels A2Z and leads it into the future.

Adam Weinbaum

Chief Financial Officer

Mr. Weinbaum holds a BA in business administration. He is a US licensed financial advisor who is extremely knowledgeable with security regulation, financing, the financial industry and the stock market. Prior to his post as CFO with the Company, Mr. Weinbaum served as an active registered representative and investment advisor for a large US-based brokerage dealer and investment bank. Mr. Weinbaum is licensed by FINRA and holds a series 7 and series 66 license.

Amnon Peleg

Chief Technology Officer

Mr. Peleg is a telecommunication, energy, and operations specialist, highly experienced in executing complex projects and negotiating procedures. He is a veteran project manager specializing in assimilating new technologies into organizations and products. Prior to joining A2Z, Mr. Peleg has served for over two decades as a Technological Project Manager for the Prime Minister's Office.

• Co-Founder & Project Manager, Cust2Mate Ltd.- The company creates business intelligence via smart carts.
• Owner & Director, Origin Group -The group specializes in renewable energy projects.
• Technological Project Manager, Prime Minister's Office.

Issamar Ginzberg

Chief Marketing Officer

Rabbi Issamar Ginzberg is a strategy and marketing expert. He has a proven track record in improving companies profile, positioning, and most importantly, their bottom line.

A lifelong entrepreneur, he thrives on pinpointing companies’ growth edges and catapulting their revenue. Issamar has lectured and/or consulted for companies and organizations such as Google, New York Life, and the Jewish National Fund. He has also been interviewed by, mentioned in, or written for dozens of prestigious publications, including Costco Connection, Prevention, Entrepreneur magazine, the Washington Post, CNBC, Fox Business, Hamodia, and Readers' Digest.

As a senior marketing consultant to both public and private companies, He is an expert on business strategy, marketing, and advertising. He has extensive expertise and experience in online and offline media, strategic business insight, and helping companies achieve their next level of success.

Nissim Lavi

Service & Maintenance Senior Consultant

Mr. Lavi has over 20 years of experience in running teams and managing clients. He molded and managed the service department of A2Z.

Bill Hayde

Chief Value Officer

Mr. Bill Hayde has been a Wall Street professional for over 25 years, in investment banking and the securities industry. He has successfully raised a significant amount of growth and acquisition capital for middle market companies and facilitated mergers, acquisitions, financial restructurings and divestitures. Mr. Hayde has great insight into privately-held businesses, has assisted with strategic options, access to capital markets, and maximized value for clients.

Mr. Hayde is in charge of A2Z's investment banking and investor engagement side, and currently holds the following securities licenses: 6, 7, 24, 63,and 79.

In Addition to his position at A2Z, Mr. Hayde maintains seats on the advisory boards of multiple public and private companies in the Consumer and Medical industries.

Board of Directors

On April 18, 2019, as part of a General Meeting of the Company’s shareholders, A2Z’s shareholders appointed three additional new directors:

Mrs. Vered Lotan, Mr. Yossef-Yossi Tobur, and Mr. Niv Raz Haim to serve as members of the Board , and further resolved, as mandated under Israeli law, that their appointment shall commence, upon the Company receiving the approval of the Canadian Securities Regulators and the Exchange for the shares of the Company to be publicly traded on the Exchange and no later  than October 31, 2019.

Vered Lotan

Mrs. Lotan holds a BBA (Bachelor of Business Administration) degree from Derby University in the United Kingdom. She is also a licensed Industry and Management Technician. From 2014 until present Mrs. Lotan has acted as an independent consultant to private firms in the area of security. From 1976 – 2004, Mrs. Lotan served as a senior officer in the Israeli defense forces (IDF).

Some of her posts in the IDF included senior officer in charge of data gathering and analytics, senior officer in charge or military reserves manpower, senior officer in charge of manpower for the medical corps. Mrs. Lotan brings a wealth of knowledge and personal relationships from the IDF.

Yossi Tobur

Mr. Tubor holds a LLB Bachelor of Law degree and is also a certified JAVA programmer. From 2012 and until present he served as Vice President of a leading real estate development company I.M. Holdings, Ltd. which employs over 500 employees.

He is also the founder of Purenergy, a strategic advising and project management company, whose client include current and former ministers of the Israeli government as well as former commander in chiefs of the IDF. Mr. Tobur brings a wealth of knowledge and relationships to the company.

Niv Raz Haim

Mr. Raz Haim holds a bachelor’s degree in Hotel Management.

Mr. Raz Haim is a successful entrepreneur in the field of events hosting and dining. In 2000, Nir founded Stuko Events, Ltd. in Tel Aviv and Ramat Hasharon. In 2018, Mr. Raz Haim founded Acme Spencer, Ltd, a catering hall located in Tel Aviv. Mr. Raz Haim currently has over 150 people in his employ and hosts events that cater to over 10,000 per month.

Our Advisors

Shibolet is one of the most distinguished corporate law firms in Israel, with substantial international experience in dynamic and evolving market sectors.

Norton Rose Fulbright is a global law firm. They provide the world’s leading corporations and financial institutions with a comprehensive corporate law service.

BDO Israel is a dynamic and business oriented accounting and consulting firm ranking amongst the top five leading accounting firms in Israel.

Need more information?

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